Sales skills
Online Marketing Specialists must be persuasive when interacting with audience. They must explain the benefits of products/ services clearly to audience.
Online Marketing Specialists
Descriptions & Duties
- Online Marketing Specialists conduct product marketing with the application of interactivity and communication credibility of the internet on the digital information platform.
Main duties:
1. Study the users’ positioning and operation mode on the digital information platform;
2. Review the quality of enterprise and product with the entrustment of the enterprise;
3. Select related product, formulate marketing plan and commission calculation method;
4. Set up the digital marketing scenarios to conduct multi-platform marketing and promotion of products through live broadcasts or short videos;
5. Improve their own influence and dissemination, foster a highly-engaged and active user base to urge the intention to buy;
6. Sign the sales order and settle the sales payment;
7. Coordinate the after-sales service of the products sold;
8. Collect and analyse sales data to make suggestions on the optimisation of the enterprise and products.
Generic Competencies
Physical Abilities
Physical abilities
- Physical strength
- Eye hand coordination / precision / dexterity
Importance:2 (Max:5)
Skill is occasionally required
Technology Skills
Technology skills
- Computer literacy
- Application of technology
Importance:4 (Max:5)
Skill is frequently required
Cognitive Abilities
Cognitive abilities
- Creativity
- Visualisation
- Logical thinking
Importance:4 (Max:5)
Skill is frequently required
Comprehension And Expression
Comprehension and expression skills
- Reading comprehension
- Oral / written expression
Importance:4 (Max:5)
Skill is frequently required
Social Skills
Social skills
- Communication
- Negotiation
- Persuasion
Importance:5 (Max:5)
Skill is required all the time
Organisation And Execution Skills
Organisation and execution skills
- Planning
- Organising
- Judgement
- Decision making
Importance:4 (Max:5)
Skill is frequently required
Problem Solving Skills
Problem solving skills
- Ability to solve simple and complex problems effectively and efficiently
Importance:5 (Max:5)
Skill is required all the time
Management Skills
Management skills
- Leadership
- Management of finance / time / people / other resources
Importance:5 (Max:5)
Skill is required all the time
Trade Specific Competencies
Social media marketing skills
Online Marketing Specialists must be able to use the social media tools to communicate effectively with potential clients.
Related Education & Training
Degree or above
Higher Diploma
- Higher Diploma in Business Administration
- Higher Diploma in Marketing and Customer Analytics
- Higher Diploma in Retail Innovation and Management
- Higher Diploma in Event Marketing and Digital Promotion
- Higher Diploma in Public Relations and Digital Communication
- Higher Diploma in Social Media and Digital Marketing
- Higher Diploma in Advertising and Media Communications
- Higher Diploma in Business with E-Commerce
Reference
- New Occupation in China (2020)