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Search Engine Opitmisation (SEO) Specialist

Industries: Import/Export/Wholesale and Retail Trades
Related Titles: Web Analyst, Content Marketing Specialist

Descriptions & Duties

  • SEO specialist is responsible for optimising websites to improve their visibility and rankings in search engine results. They conduct keyword research, analyse website performance, implement on-page and off-page optimization strategies, and monitor and report on SEO metrics to improve search engine rankings.

Generic Competencies

Physical abilities

Technology
skills

Cognitive
abilities

Comprehension and expression

Social skills

Organisation and execution skills

Problem
solving skills

Management
skills

Physical Abilities

Physical abilities

  • Physical strength
  • Eye hand coordination / precision / dexterity

 

Importance:1 (Max:5) 

Skill is rarely required

 

Technology Skills

Technology skills

  • Computer literacy
  • Application of technology

 

Importance:5 (Max:5) 

Skill is required all the time

 

Cognitive Abilities

Cognitive abilities

  • Creativity
  • Visualisation
  • Logical thinking

 

Importance:4 (Max:5) 

Skill is frequently required

 

Comprehension And Expression

Comprehension and expression skills

  • Reading comprehension
  • Oral / written expression

 

Importance:5 (Max:5) 

Skill is required all the time

 

Social Skills

Social skills

  • Communication
  • Negotiation
  • Persuasion

 

Importance:4 (Max:5) 

Skill is frequently required

 

Organisation And Execution Skills

Organisation and execution skills

  • Planning
  • Organising
  • Judgement
  • Decision making

 

Importance:5 (Max:5) 

Skill is required all the time

 

Problem Solving Skills

Problem solving skills

  • Ability to solve simple and complex problems effectively and efficiently

 

Importance:5 (Max:5) 

Skill is required all the time

 

Management Skills

Management skills

  • Leadership
  • Management of finance / time / people / other resources

 

Importance:5 (Max:5) 

Skill is required all the time

 

Trade Specific Competencies

SEO Knowledge and Skills

The trade-specific competencies of SEO include keyword research and analysis, on-page and off-page optimization techniques, technical SEO skills, link building, data analysis and interpretation, website analytics, SEO auditing, and staying updated with search engine algorithm changes and industry trends.

General Requirements

Academic qualification

  • A bachelor's degree in marketing, communications, or a related field

Professional qualification

  • Relevant professional qualifications such as Google Analytics and AdWords

Experience

  • Relevant work experience with SEO tools, keyword research, data analysis, and content optimization

Career Path & Salary

Private Sector

Monthly Salary $20,000 - $30,000

Monthly Salary $30,000 - $40,000

Monthly Salary $40,000 - $50,000

Related Education & Training

Degree or above

Higher Diploma

Work Environment

  • SEO specialists typically work in office environments. They use various digital tools and software to analyze data, conduct research, and implement SEO strategies. Collaboration with web developers, content creators, and marketing professionals is common in their working environment.

Tools

Google Keyword Planner

SEMrush

Yoast SEO

Moz

  • Google Analytics
  • Ahrefs
  • Screaming Frog