Multimedia skill
Depending on the channel and audience, Social Media Influencers must be able to produce and present contents in forms of photo, video, text or live broadcasting.
Social Media Influencers
Descriptions & Duties
- Social Media Influencers are individuals with large fan bases who provide new product recommendations in their niches through videos or live broadcasting, photos and articles on social media platforms. They are Key Opinion Leaders (KOLs) among their followers in various fields, including food, travel, fashion, beauty, electronic products, kitchenware, electronic games, luxury goods, etc.
Generic Competencies
Physical Abilities
Physical abilities
- Physical strength
- Eye hand coordination / precision / dexterity
Importance:1 (Max:5)
Skill is rarely required
Technology Skills
Technology skills
- Computer literacy
- Application of technology
Importance:5 (Max:5)
Skill is required all the time
Cognitive Abilities
Cognitive abilities
- Creativity
- Visualisation
- Logical thinking
Importance:4 (Max:5)
Skill is frequently required
Comprehension And Expression
Comprehension and expression skills
- Reading comprehension
- Oral / written expression
Importance:4 (Max:5)
Skill is frequently required
Social Skills
Social skills
- Communication
- Negotiation
- Persuasion
Importance:3 (Max:5)
Skill is basically required
Organisation And Execution Skills
Organisation and execution skills
- Planning
- Organising
- Judgement
- Decision making
Importance:3 (Max:5)
Skill is basically required
Problem Solving Skills
Problem solving skills
- Ability to solve simple and complex problems effectively and efficiently
Importance:3 (Max:5)
Skill is basically required
Management Skills
Management skills
- Leadership
- Management of finance / time / people / other resources
Importance:2 (Max:5)
Skill is occasionally required
Trade Specific Competencies
Expertise in a particular subject
Social Media Influencers must possess rich knowledge in specific subjects in order to gain trust of audience.
Social media skill
Social Media Influencers must be familiar with popular platforms using by target audience and be able to engage the audience. They must be able to use analytic tools to improve the reach of contents to audience.
Work Environment
- Social Media Influencers may work in an office environment or home office and requires extensive work using computer, camera or video equipment.