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Social Media Influencers

Descriptions & Duties

  • Social Media Influencers are individuals with large fan bases who provide new product recommendations in their niches through videos or live broadcasting, photos and articles on social media platforms. They are Key Opinion Leaders (KOLs) among their followers in various fields, including food, travel, fashion, beauty, electronic products, kitchenware, electronic games, luxury goods, etc.

Generic Competencies

Physical Abilities

Physical abilities

  • Physical strength
  • Eye hand coordination / precision / dexterity


Importance:1 (Max:5) 

Skill is rarely required


Technology Skills

Technology skills

  • Computer literacy
  • Application of technology


Importance:5 (Max:5) 

Skill is required all the time


Cognitive Abilities

Cognitive abilities

  • Creativity
  • Visualisation
  • Logical thinking


Importance:4 (Max:5) 

Skill is frequently required


Comprehension And Expression

Comprehension and expression skills

  • Reading comprehension
  • Oral / written expression


Importance:4 (Max:5) 

Skill is frequently required


Social Skills

Social skills

  • Communication
  • Negotiation
  • Persuasion


Importance:3 (Max:5) 

Skill is basically required


Organisation And Execution Skills

Organisation and execution skills

  • Planning
  • Organising
  • Judgement
  • Decision making


Importance:3 (Max:5) 

Skill is basically required


Problem Solving Skills

Problem solving skills

  • Ability to solve simple and complex problems effectively and efficiently


Importance:3 (Max:5) 

Skill is basically required


Management Skills

Management skills

  • Leadership
  • Management of finance / time / people / other resources


Importance:2 (Max:5) 

Skill is occasionally required


Trade Specific Competencies

Multimedia skill

Depending on the channel and audience, Social Media Influencers must be able to produce and present contents in forms of photo, video, text or live broadcasting.

Expertise in a particular subject

Social Media Influencers must possess rich knowledge in specific subjects in order to gain trust of audience.

Social media skill

Social Media Influencers must be familiar with popular platforms using by target audience and be able to engage the audience. They must be able to use analytic tools to improve the reach of contents to audience.

Work Environment

  • Social Media Influencers may work in an office environment or home office and requires extensive work using computer, camera or video equipment.