Knowledge of data analytics
The Head of Data Strategy and Performance should be good at data analytics. He/ she should have high proficiency in data science and analytics techniques such as statistical analysis, data visualization, data mining, etc.
Head of Data Strategy and Performance
Descriptions & Duties
- Heads of Data Strategy and Performance advise clients on the strategic use of data to help clients understand more about audiences and consumers through insight and analytics, create a forward-looking data strategy to drive valued insights and connect data strategy to campaign execution for achieving better return on investment and business performance for clients.
Generic Competencies
Physical Abilities
Physical abilities
- Physical strength
- Eye hand coordination / precision / dexterity
Importance:2 (Max:5)
Skill is occasionally required
Technology Skills
Technology skills
- Computer literacy
- Application of technology
Importance:4 (Max:5)
Skill is frequently required
Cognitive Abilities
Cognitive abilities
- Creativity
- Visualisation
- Logical thinking
Importance:5 (Max:5)
Skill is required all the time
Comprehension And Expression
Comprehension and expression skills
- Reading comprehension
- Oral / written expression
Importance:5 (Max:5)
Skill is required all the time
Social Skills
Social skills
- Communication
- Negotiation
- Persuasion
Importance:5 (Max:5)
Skill is required all the time
Organisation And Execution Skills
Organisation and execution skills
- Planning
- Organising
- Judgement
- Decision making
Importance:5 (Max:5)
Skill is required all the time
Problem Solving Skills
Problem solving skills
- Ability to solve simple and complex problems effectively and efficiently
Importance:4 (Max:5)
Skill is frequently required
Management Skills
Management skills
- Leadership
- Management of finance / time / people / other resources
Importance:5 (Max:5)
Skill is required all the time
Trade Specific Competencies
Knowledge in advertising and marketing
The Head of Data Strategy and Performance should be able to understand client and account team perspectives and toapply the necessary analytical tools to meet their needs
Communication and presentation skills
Head of Data Strategy and Performance would require excellent communication skills to convey technical concepts with strong stakeholder management skills across multiple levels for both internal and external clients. They need to provide insights, present findings and recommendations with good presentation manners
General Requirements
Academic qualification
A bachelor's degree or master's degree in Quantitative Analysis, Statistics, Mathematics, Information Management, Econometrics, Actuarial Science, Marketing Analytics, computing or a related discipline
Experience
At least 10 years of experience in data analytics in the advertising industry; and
hands-on experience with data analytics tools and reporting dashboards
Career Path & Salary
Private Sector
Monthly Salary No Salary Infomation.
Monthly Salary No Salary Infomation.
Monthly Salary No Salary Infomation.
Related Education & Training
Higher Diploma
Work Environment
- Work in offices during regular business hours, but long hours of work are common. Typically work closely with top executives.
Tools
- Computers with data analytics tools
