Strategic Planning
Sales Managers will gather and analyse historical sales data and information, and determine sales objectives to achieve the organisation’s goal. They can plan the necessary actions and activities to achieve these sales objectives.
Sales Managers
Descriptions & Duties
- Sales managers are the management personnel for the sales of products or services in an enterprise. They are responsible for formulating sales goals and sales plans, and directing the sales of enterprise products or services. Sales managers are at the middle level of sales positions and report directly to the sales director.
Main duties:
1. Forecast the sales of products and formulate sales plans;
2. Instruct the sales staff to implement the sales plan, supervise and manage the implementation of the sales plan;
3. Manage the sales force expenses, and strictly implement the regulations on the use of expenses in accordance with the company's regulations;
4. Formulate and organise the implementation of marketing programs;
5. According to the sales goals and sales plans, explore new markets and potential customers, and ensure market share;
6. Organise market research and analysis, analyse the market and competitors, and seize market opportunities, and respond to the market crises;
7. Build up and coordinate customer relationships;
8. Communicate with customer service and technical departments to achieve after-sales service goals;
9. Build a sales team to enhance team cohesion and team spirit.
Generic Competencies
Physical Abilities
Physical abilities
- Physical strength
- Eye hand coordination / precision / dexterity
Importance:1 (Max:5)
Skill is rarely required
Technology Skills
Technology skills
- Computer literacy
- Application of technology
Importance:3 (Max:5)
Skill is basically required
Cognitive Abilities
Cognitive abilities
- Creativity
- Visualisation
- Logical thinking
Importance:4 (Max:5)
Skill is frequently required
Comprehension And Expression
Comprehension and expression skills
- Reading comprehension
- Oral / written expression
Importance:5 (Max:5)
Skill is required all the time
Social Skills
Social skills
- Communication
- Negotiation
- Persuasion
Importance:5 (Max:5)
Skill is required all the time
Organisation And Execution Skills
Organisation and execution skills
- Planning
- Organising
- Judgement
- Decision making
Importance:5 (Max:5)
Skill is required all the time
Problem Solving Skills
Problem solving skills
- Ability to solve simple and complex problems effectively and efficiently
Importance:5 (Max:5)
Skill is required all the time
Management Skills
Management skills
- Leadership
- Management of finance / time / people / other resources
Importance:5 (Max:5)
Skill is required all the time
Trade Specific Competencies
Interpersonal Skill
Sales manage can communicate effectively with customers. They will work well with peers, teammates and upper management, and have the ability to motivate and coach the salespersons.
Related Education & Training
Reference
- 1. The website of the Human Resources and Social Security Department of Guangdong Province, China
2. haolietou.com