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Customer Acquisition Managers

Descriptions & Duties

  • Customer Acquisition Managers are responsible for analysing customer behaviour and needs, with reference to market research, to formulate actionable initiatives and campaigns for customer acquisitions. They also recruit new customers through different traditional and digital channels to expand the client base. Brand/product promotion in various platforms will be launched to increase customer engagement and business turnover.

Generic Competencies

Physical Abilities

Physical abilities

  • Physical strength
  • Eye hand coordination / precision / dexterity

 

Importance:1 (Max:5) 

Skill is rarely required

 

Technology Skills

Technology skills

  • Computer literacy
  • Application of technology

 

Importance:5 (Max:5) 

Skill is required all the time

 

Cognitive Abilities

Cognitive abilities

  • Creativity
  • Visualisation
  • Logical thinking

 

Importance:4 (Max:5) 

Skill is frequently required

 

Comprehension And Expression

Comprehension and expression skills

  • Reading comprehension
  • Oral / written expression

 

Importance:5 (Max:5) 

Skill is required all the time

 

Social Skills

Social skills

  • Communication
  • Negotiation
  • Persuasion

 

Importance:5 (Max:5) 

Skill is required all the time

 

Organisation And Execution Skills

Organisation and execution skills

  • Planning
  • Organising
  • Judgement
  • Decision making

 

Importance:5 (Max:5) 

Skill is required all the time

 

Problem Solving Skills

Problem solving skills

  • Ability to solve simple and complex problems effectively and efficiently

 

Importance:5 (Max:5) 

Skill is required all the time

 

Management Skills

Management skills

  • Leadership
  • Management of finance / time / people / other resources

 

Importance:5 (Max:5) 

Skill is required all the time

 

Trade Specific Competencies

Problem-solving skills

Customer Acquisition Managers must be able to ask the right questions to customers, analyse their problems precisely and provide the best solutions to drive the business sales.

Interpersonal and Communications skills

Customer Acquisition Managers must be able to understand customers’ needs and identify their product requirements. They must cultivate and maintain good relationship with new customers to maximise potential business opportunities.

Product knowledge

Customer Acquisition Managers must have in-depth knowledge of their products and services. They must be able to troubleshoot customers’ problems and ensure their products and services provide the maximum value to the customers.

Work Environment

  • Customer Acquisition Managers usually work in offices during regular business hours.