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Digital Marketing Analysts

Descriptions & Duties

  • Digital Marketing Analysts review existing marketing research and historical performance to propose strategies to ensure effective marketing efforts in alignment with business objectives of the company.

Generic Competencies

Physical Abilities

Physical abilities

  • Physical strength
  • Eye hand coordination / precision / dexterity

 

Importance:1 (Max:5) 

Skill is rarely required

 

Technology Skills

Technology skills

  • Computer literacy
  • Application of technology

 

Importance:5 (Max:5) 

Skill is required all the time

 

Cognitive Abilities

Cognitive abilities

  • Creativity
  • Visualisation
  • Logical thinking

 

Importance:4 (Max:5) 

Skill is frequently required

 

Comprehension And Expression

Comprehension and expression skills

  • Reading comprehension
  • Oral / written expression

 

Importance:4 (Max:5) 

Skill is frequently required

 

Social Skills

Social skills

  • Communication
  • Negotiation
  • Persuasion

 

Importance:4 (Max:5) 

Skill is frequently required

 

Organisation And Execution Skills

Organisation and execution skills

  • Planning
  • Organising
  • Judgement
  • Decision making

 

Importance:4 (Max:5) 

Skill is frequently required

 

Problem Solving Skills

Problem solving skills

  • Ability to solve simple and complex problems effectively and efficiently

 

Importance:4 (Max:5) 

Skill is frequently required

 

Management Skills

Management skills

  • Leadership
  • Management of finance / time / people / other resources

 

Importance:3 (Max:5) 

Skill is basically required

 

Trade Specific Competencies

Analytical skills

Digital Marketing Analysts must be able to analyse the market data and historical performance in order to propose strategies to enhance the product sales.

Social media marketing skills

Digital Marketing Analysts must be able to use the social media tools to communicate effectively with potential clients.

General Requirements

Academic qualification

  • A recognised bachelor's degree in computer, or information science, or related field

Experience

  • at least 1-2 years' relevant experience is required

Career Path & Salary

Private Sector

Monthly Salary $15,000-$35,000

Monthly Salary $20,000-$50,000

Monthly Salary $30,000-$70,000

Monthly Salary $50,000-$110,000

Related Education & Training

Work Environment

  • Digital Marketing Analysts generally work in offices.

Tools

  • Desktop computers

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