Analytical skills
Digital Marketing Analysts must be able to analyse the market data and historical performance in order to propose strategies to enhance the product sales.
Digital Marketing Analysts
Descriptions & Duties
- Digital Marketing Analysts review existing marketing research and historical performance to propose strategies to ensure effective marketing efforts in alignment with business objectives of the company.
Generic Competencies
Physical Abilities
Physical abilities
- Physical strength
- Eye hand coordination / precision / dexterity
Importance:1 (Max:5)
Skill is rarely required
Technology Skills
Technology skills
- Computer literacy
- Application of technology
Importance:5 (Max:5)
Skill is required all the time
Cognitive Abilities
Cognitive abilities
- Creativity
- Visualisation
- Logical thinking
Importance:4 (Max:5)
Skill is frequently required
Comprehension And Expression
Comprehension and expression skills
- Reading comprehension
- Oral / written expression
Importance:4 (Max:5)
Skill is frequently required
Social Skills
Social skills
- Communication
- Negotiation
- Persuasion
Importance:4 (Max:5)
Skill is frequently required
Organisation And Execution Skills
Organisation and execution skills
- Planning
- Organising
- Judgement
- Decision making
Importance:4 (Max:5)
Skill is frequently required
Problem Solving Skills
Problem solving skills
- Ability to solve simple and complex problems effectively and efficiently
Importance:4 (Max:5)
Skill is frequently required
Management Skills
Management skills
- Leadership
- Management of finance / time / people / other resources
Importance:3 (Max:5)
Skill is basically required
Trade Specific Competencies
Social media marketing skills
Digital Marketing Analysts must be able to use the social media tools to communicate effectively with potential clients.
General Requirements
Academic qualification
- A recognised bachelor's degree in computer, or information science, or related field
Experience
- at least 1-2 years' relevant experience is required
Career Path & Salary
Private Sector
Monthly Salary $15,000-$35,000
Monthly Salary $20,000-$50,000
Monthly Salary $30,000-$70,000
Monthly Salary $50,000-$110,000
Related Education & Training
Degree or above
Work Environment
- Digital Marketing Analysts generally work in offices.
Tools
- Desktop computers
