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Advertising & Promotion Consultants

Descriptions & Duties

  • Advertising & Promotion Consultants are the primary client contact responsible for maintaining the harmony between the advertising agency and client; as well as planning and orchestrating all resources and processes necessary to support the communications projects.

Generic Competencies

Physical Abilities

Physical abilities

  • Physical strength
  • Eye hand coordination / precision / dexterity


Importance:1 (Max:5) 

Skill is rarely required


Technology Skills

Technology skills

  • Computer literacy
  • Application of technology


Importance:3 (Max:5) 

Skill is basically required


Cognitive Abilities

Cognitive abilities

  • Creativity
  • Visualisation
  • Logical thinking


Importance:4 (Max:5) 

Skill is frequently required


Comprehension And Expression

Comprehension and expression skills

  • Reading comprehension
  • Oral / written expression


Importance:5 (Max:5) 

Skill is required all the time


Social Skills

Social skills

  • Communication
  • Negotiation
  • Persuasion


Importance:5 (Max:5) 

Skill is required all the time


Organisation And Execution Skills

Organisation and execution skills

  • Planning
  • Organising
  • Judgement
  • Decision making


Importance:5 (Max:5) 

Skill is required all the time


Problem Solving Skills

Problem solving skills

  • Ability to solve simple and complex problems effectively and efficiently


Importance:4 (Max:5) 

Skill is frequently required


Management Skills

Management skills

  • Leadership
  • Management of finance / time / people / other resources


Importance:5 (Max:5) 

Skill is required all the time


Trade Specific Competencies

Knowledge in advertising and marketing

Advertising & Promotion Consultants must have relevant technical knowledge and experience in advertising and marketing, in some cases, consultants have to be familiar various digital mediums and their evaluation tools in order to recommend the most appropriate and efficient digital marketing solution within client's budget.

Communication skills

Advertising & Promotion Consultants must be able to understand clients' needs and identify their requirements and expectations in advertising. The consultant would have to brief the creative team and act as a liaison between the client and the agency by maintaining frequent contact with both parties regarding the details of campaigns.

General Requirements

Academic qualification

  • typically have a bachelor's degree in advertising, marketing, communications, business administration, journalism or related disciplines


  • at least 5 to 7 years' relevant experience

Career Path & Salary

Private Sector

Monthly Salary $12,000-$20,000

Monthly Salary $20,000-$30,000

Monthly Salary $30,000-$50,000

Related Education & Training

Work Environment

  • Advertising & Promotion Consultants may work irregular hours and at weekends and holidays.


  • Computers with visual aided and drawing software

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