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Advertising & Promotion Managers

Descriptions & Duties

  • Advertising & Promotion Managers formulate advertising/marketing communications strategies and objectives. Make plans for placing advertisements and monitoring their effectiveness.

Generic Competencies

Physical Abilities

Physical abilities

  • Physical strength
  • Eye hand coordination / precision / dexterity


Importance:1 (Max:5) 

Skill is rarely required


Technology Skills

Technology skills

  • Computer literacy
  • Application of technology


Importance:3 (Max:5) 

Skill is basically required


Cognitive Abilities

Cognitive abilities

  • Creativity
  • Visualisation
  • Logical thinking


Importance:5 (Max:5) 

Skill is required all the time


Comprehension And Expression

Comprehension and expression skills

  • Reading comprehension
  • Oral / written expression


Importance:5 (Max:5) 

Skill is required all the time


Social Skills

Social skills

  • Communication
  • Negotiation
  • Persuasion


Importance:5 (Max:5) 

Skill is required all the time


Organisation And Execution Skills

Organisation and execution skills

  • Planning
  • Organising
  • Judgement
  • Decision making


Importance:5 (Max:5) 

Skill is required all the time


Problem Solving Skills

Problem solving skills

  • Ability to solve simple and complex problems effectively and efficiently


Importance:5 (Max:5) 

Skill is required all the time


Management Skills

Management skills

  • Leadership
  • Management of finance / time / people / other resources


Importance:5 (Max:5) 

Skill is required all the time


Trade Specific Competencies

Knowledge in marketing

Advertising & Promotion Managers should be able to use the marketing knowledge to determine the strategy and goals for the advertising and promotional campaign, which should eventually generate sales, build stronger brand or raise audience's awareness of the product or service.

Knowledge in media and advertising

Advertising & Promotion Managers must be able to plan and manage advertising and promotional campaigns in order to create interest for customer to purchase a product or service of an organisation, which includes the identification of target audience, selection of advertising media, negotiation of advertising contracts, evaluation of the effectiveness of campaigns.

Project management knowledge and skills

Advertising & Promotion Managers must be able to plan and monitor the development and progress of the campaign, efficiently allocate resources and monitor budget to ensure the project is timely completed with objectives met.

General Requirements

Academic qualification

  • usually have a bachelor's degree in advertising, marketing, communication, business administration or related disciplines


  • at least 10 to 15 years' relevant experience

Career Path & Salary

Private Sector

Monthly Salary $15,000-$20,000

Monthly Salary $20,000-$50,000

Monthly Salary > $50,000

Related Education & Training

Work Environment

  • Advertising & Promotion Managers work in offices during regular business hours, but long hours of work are common. May travel to meet with clients or media representatives. Typically work closely with top executives. The jobs of advertising and promotion managers are usually stressful, particularly near deadlines.


  • Computers with project management software

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