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Public Relations Managers

Descriptions & Duties

  • Public Relations Managers formulate PR strategies and objects. Make plans for all PR activities of the organisation and supervise their implementation. Maintain good relations and regular liaison with the mass media and handles press enquiries. Review and issue press releases prepared by executives, and monitor news.

Generic Competencies

Physical Abilities

Physical abilities

  • Physical strength
  • Eye hand coordination / precision / dexterity


Importance:1 (Max:5) 

Skill is rarely required


Technology Skills

Technology skills

  • Computer literacy
  • Application of technology


Importance:3 (Max:5) 

Skill is basically required


Cognitive Abilities

Cognitive abilities

  • Creativity
  • Visualisation
  • Logical thinking


Importance:4 (Max:5) 

Skill is frequently required


Comprehension And Expression

Comprehension and expression skills

  • Reading comprehension
  • Oral / written expression


Importance:5 (Max:5) 

Skill is required all the time


Social Skills

Social skills

  • Communication
  • Negotiation
  • Persuasion


Importance:5 (Max:5) 

Skill is required all the time


Organisation And Execution Skills

Organisation and execution skills

  • Planning
  • Organising
  • Judgement
  • Decision making


Importance:5 (Max:5) 

Skill is required all the time


Problem Solving Skills

Problem solving skills

  • Ability to solve simple and complex problems effectively and efficiently


Importance:5 (Max:5) 

Skill is required all the time


Management Skills

Management skills

  • Leadership
  • Management of finance / time / people / other resources


Importance:5 (Max:5) 

Skill is required all the time


Trade Specific Competencies

Knowledge in Public Relations Communication

Public Relations Managers should possess good knowledge in public relations communication and exceptional communication skills, especially writing and editing skills as they have to communicate with people across different medium. They should be sensitive to the use of language and culture and able to judge the appropriateness of writings or engaging content for clients.

General Requirements

Academic qualification

  • usually have a bachelor's degree in public relations, communications, marketing, journalism, translation or related disciplines


  • at least 10 to 15 years' relevant experience

Career Path & Salary

Private Sector

Monthly Salary $12,000-$30,000

Monthly Salary $30,000-$50,000

Monthly Salary $50,000-$80,000

Monthly Salary > $80,000

Related Education & Training

Work Environment

  • Public Relations Managers work in offices during regular business hours most of the time. May need to attend meetings or arrange events in various locations. May be stressful as managing and organising several events at the same time is common.


  • Computers with project management software

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