Analytical Skills
Marketing Managers must be able to analyse new potential markets and business opportunities.
Marketing Managers
Descriptions & Duties
- Marketing Managers plan, direct and coordinate marketing policies and strategies, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. They develop pricing strategies with the goal of maximizing the firm's profits of the market while ensuring the firm's customers are satisfied. They also plan, direct and manage marketing functions including advertising, public relations and corporate communications.
Generic Competencies
Physical Abilities
Physical abilities
- Physical strength
- Eye hand coordination / precision / dexterity
Importance:1 (Max:5)
Skill is rarely required
Technology Skills
Technology skills
- Computer literacy
- Application of technology
Importance:3 (Max:5)
Skill is basically required
Cognitive Abilities
Cognitive abilities
- Creativity
- Visualisation
- Logical thinking
Importance:4 (Max:5)
Skill is frequently required
Comprehension And Expression
Comprehension and expression skills
- Reading comprehension
- Oral / written expression
Importance:4 (Max:5)
Skill is frequently required
Social Skills
Social skills
- Communication
- Negotiation
- Persuasion
Importance:5 (Max:5)
Skill is required all the time
Organisation And Execution Skills
Organisation and execution skills
- Planning
- Organising
- Judgement
- Decision making
Importance:4 (Max:5)
Skill is frequently required
Problem Solving Skills
Problem solving skills
- Ability to solve simple and complex problems effectively and efficiently
Importance:5 (Max:5)
Skill is required all the time
Management Skills
Management skills
- Leadership
- Management of finance / time / people / other resources
Importance:5 (Max:5)
Skill is required all the time
Trade Specific Competencies
Marketing Knowledge and Skills
Marketing Managers must be able to define marketing performance measurements in alignment to marketing objectives and strategies.
General Requirements
Academic qualification
A recognised bachelor's degree in Marketing, or equivalent
Experience
3 to 6 years of relevant work experience
Career Path & Salary
Private Sector
Monthly Salary $15,000-$20,000
Monthly Salary $20,000-$30,000
Monthly Salary $30,000-$50,000
Monthly Salary $50,000-$80,000
Related Education & Training
Work Environment
- Marketing Managers generally work in an office environment. They need to visit their clients and work in evenings and weekends.
