Marketing Knowledge and Skills
Marketing Executives must be able to generate appropriate promotion plan for marketing and propaganda campaigns.
Marketing Executives
Descriptions & Duties
- Marketing Executives coordinate the marketing works and promotional efforts in the matters of merchandising, public relations and promotional events etc. They assist in evaluating the effectiveness of marketing communication plans and suggesting improvements on the plans. They keep close contact with the mass media and advertising agents.
Generic Competencies
Physical Abilities
Physical abilities
- Physical strength
- Eye hand coordination / precision / dexterity
Importance:1 (Max:5)
Skill is rarely required
Technology Skills
Technology skills
- Computer literacy
- Application of technology
Importance:3 (Max:5)
Skill is basically required
Cognitive Abilities
Cognitive abilities
- Creativity
- Visualisation
- Logical thinking
Importance:4 (Max:5)
Skill is frequently required
Comprehension And Expression
Comprehension and expression skills
- Reading comprehension
- Oral / written expression
Importance:4 (Max:5)
Skill is frequently required
Social Skills
Social skills
- Communication
- Negotiation
- Persuasion
Importance:5 (Max:5)
Skill is required all the time
Organisation And Execution Skills
Organisation and execution skills
- Planning
- Organising
- Judgement
- Decision making
Importance:4 (Max:5)
Skill is frequently required
Problem Solving Skills
Problem solving skills
- Ability to solve simple and complex problems effectively and efficiently
Importance:4 (Max:5)
Skill is frequently required
Management Skills
Management skills
- Leadership
- Management of finance / time / people / other resources
Importance:4 (Max:5)
Skill is frequently required
Trade Specific Competencies
Public Relations Skills
Marketing Executives must be able to maintain good public relations.
General Requirements
Academic qualification
Higher diploma in marketing, or equivalent
Experience
3 to 6 years of relevant work experience
Career Path & Salary
Private Sector
Monthly Salary $15,000-$20,000
Monthly Salary $20,000-$30,000
Monthly Salary $30,000-$50,000
Monthly Salary $50,000-$80,000
Related Education & Training
Work Environment
- Marketing Executives generally works in an office environment. They need to visit their clients and work in evenings and weekends.
