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Digital Marketing Officers

Descriptions & Duties

  • Digital Marketing Officers sell digital marketing products and services, plan online marketing campaign to clients, conduct marketing research and study competitors' activities, coordinate with internal and external parties to ensure the excellent execution of strategies, develop sales and marketing strategies that helps company to expand sales volume and public awareness.

Generic Competencies

Physical Abilities

Physical abilities

  • Physical strength
  • Eye hand coordination / precision / dexterity


Importance:2 (Max:5) 

Skill is occasionally required


Technology Skills

Technology skills

  • Computer literacy
  • Application of technology


Importance:4 (Max:5) 

Skill is frequently required


Cognitive Abilities

Cognitive abilities

  • Creativity
  • Visualisation
  • Logical thinking


Importance:5 (Max:5) 

Skill is required all the time


Comprehension And Expression

Comprehension and expression skills

  • Reading comprehension
  • Oral / written expression


Importance:4 (Max:5) 

Skill is frequently required


Social Skills

Social skills

  • Communication
  • Negotiation
  • Persuasion


Importance:4 (Max:5) 

Skill is frequently required


Organisation And Execution Skills

Organisation and execution skills

  • Planning
  • Organising
  • Judgement
  • Decision making


Importance:3 (Max:5) 

Skill is basically required


Problem Solving Skills

Problem solving skills

  • Ability to solve simple and complex problems effectively and efficiently


Importance:3 (Max:5) 

Skill is basically required


Management Skills

Management skills

  • Leadership
  • Management of finance / time / people / other resources


Importance:3 (Max:5) 

Skill is basically required


Trade Specific Competencies

Knowledge on Digital marketing tools

Digital Marketing Officers should be the expertise in paid digital media and social media advertising. He/She must be able to deeply understand the characteristics and dynamics of various digital marketing channels and social media platforms in order to formulate the most appropriate strategy for clients.

Data Analytics

Digital Marketing Officers should be able to analyse large amount of data, organise information, observe patterns, evaluate industry trends and adjust the digital marketing strategy to develop appropriate campaigns or advertisements.

General Requirements

Academic qualification

  • Degree holder in Marketing or Social Media, Business Administration, PR/Marketing Communications or related discipline


  • A minimum of 3 years proven working experience in social media marketing or as a digital media specialist

Career Path & Salary

Private Sector

Monthly Salary $15,000-$30,000

Monthly Salary $30,000-$50,000

Monthly Salary $50,000-$80,000

Related Education & Training

Work Environment

  • Digital Marketing Officers work in offices during regular business hours, but long hours of work are common. May travel to meet with clients or media representatives.


  • Computers with project management software

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