Writing Skills
Public Relations Officers must possess good writing skills as they have to prepare writing a range of content for clients.
Public Relations Officers
Descriptions & Duties
- Public Relations Officers perform clerical and administrative duties for the Public Relations department. Carry out supportive role in all PR activities.
Generic Competencies
Physical Abilities
Physical abilities
- Physical strength
- Eye hand coordination / precision / dexterity
Importance:1 (Max:5)
Skill is rarely required
Technology Skills
Technology skills
- Computer literacy
- Application of technology
Importance:3 (Max:5)
Skill is basically required
Cognitive Abilities
Cognitive abilities
- Creativity
- Visualisation
- Logical thinking
Importance:4 (Max:5)
Skill is frequently required
Comprehension And Expression
Comprehension and expression skills
- Reading comprehension
- Oral / written expression
Importance:3 (Max:5)
Skill is basically required
Social Skills
Social skills
- Communication
- Negotiation
- Persuasion
Importance:4 (Max:5)
Skill is frequently required
Organisation And Execution Skills
Organisation and execution skills
- Planning
- Organising
- Judgement
- Decision making
Importance:3 (Max:5)
Skill is basically required
Problem Solving Skills
Problem solving skills
- Ability to solve simple and complex problems effectively and efficiently
Importance:4 (Max:5)
Skill is frequently required
Management Skills
Management skills
- Leadership
- Management of finance / time / people / other resources
Importance:2 (Max:5)
Skill is occasionally required
Trade Specific Competencies
General Requirements
Academic qualification
usually have a higher diploma or bachelor's degree in public relations, communications, marketing, journalism, translation or related disciplines
Experience
at least 2 to 5 years' relevant experience
Career Path & Salary
Private Sector
Monthly Salary $15,000-$20,000
Monthly Salary $20,000-$50,000
Monthly Salary > $50,000
Related Education & Training
Degree or above
Higher Diploma
Work Environment
- Public Relations Officers typically work in offices. May have to travel to attend events that they organise. May need to work overtime or during weekends before events.
Tools
- Computers with project management software
- Digital cameras
