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Public Relations Officers

Descriptions & Duties

  • Public Relations Officers perform clerical and administrative duties for the Public Relations department. Carry out supportive role in all PR activities.

Generic Competencies

Physical Abilities

Physical abilities

  • Physical strength
  • Eye hand coordination / precision / dexterity


Importance:1 (Max:5) 

Skill is rarely required


Technology Skills

Technology skills

  • Computer literacy
  • Application of technology


Importance:3 (Max:5) 

Skill is basically required


Cognitive Abilities

Cognitive abilities

  • Creativity
  • Visualisation
  • Logical thinking


Importance:4 (Max:5) 

Skill is frequently required


Comprehension And Expression

Comprehension and expression skills

  • Reading comprehension
  • Oral / written expression


Importance:3 (Max:5) 

Skill is basically required


Social Skills

Social skills

  • Communication
  • Negotiation
  • Persuasion


Importance:4 (Max:5) 

Skill is frequently required


Organisation And Execution Skills

Organisation and execution skills

  • Planning
  • Organising
  • Judgement
  • Decision making


Importance:3 (Max:5) 

Skill is basically required


Problem Solving Skills

Problem solving skills

  • Ability to solve simple and complex problems effectively and efficiently


Importance:4 (Max:5) 

Skill is frequently required


Management Skills

Management skills

  • Leadership
  • Management of finance / time / people / other resources


Importance:2 (Max:5) 

Skill is occasionally required


Trade Specific Competencies

Writing Skills

Public Relations Officers must possess good writing skills as they have to prepare writing a range of content for clients.

General Requirements

Academic qualification

  • usually have a higher diploma or bachelor's degree in public relations, communications, marketing, journalism, translation or related disciplines


  • at least 2 to 5 years' relevant experience

Career Path & Salary

Private Sector

Monthly Salary $12,000-$30,000

Monthly Salary $30,000-$50,000

Monthly Salary $50,000-$80,000

Monthly Salary > $80,000

Related Education & Training

Work Environment

  • Public Relations Officers typically work in offices. May have to travel to attend events that they organise. May need to work overtime or during weekends before events.


  • Computers with project management software
  • Digital cameras

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