Communication Skills
Clearly and vividly present product features to capture the audience's attention and stimulate their desire to buy.
Live Commerce Host
Descriptions & Duties
- Live Commerce Hosts showcase and promote products through live streaming platforms, interact with the audience, answer questions, and guide purchases. Their responsibilities include product introductions, explaining promotional activities, real-time interactions and order processing.
Generic Competencies
Physical Abilities
Physical abilities
- Physical strength
- Eye hand coordination / precision / dexterity
Importance:1 (Max:5)
Skill is rarely required
Technology Skills
Technology skills
- Computer literacy
- Application of technology
Importance:2 (Max:5)
Skill is occasionally required
Cognitive Abilities
Cognitive abilities
- Creativity
- Visualisation
- Logical thinking
Importance:4 (Max:5)
Skill is frequently required
Comprehension And Expression
Comprehension and expression skills
- Reading comprehension
- Oral / written expression
Importance:5 (Max:5)
Skill is required all the time
Social Skills
Social skills
- Communication
- Negotiation
- Persuasion
Importance:4 (Max:5)
Skill is frequently required
Organisation And Execution Skills
Organisation and execution skills
- Planning
- Organising
- Judgement
- Decision making
Importance:4 (Max:5)
Skill is frequently required
Problem Solving Skills
Problem solving skills
- Ability to solve simple and complex problems effectively and efficiently
Importance:3 (Max:5)
Skill is basically required
Management Skills
Management skills
- Leadership
- Management of finance / time / people / other resources
Importance:3 (Max:5)
Skill is basically required
Trade Specific Competencies
Interaction and Adaptability
Respond to audience questions in real-time, handle unexpected situations, and maintain a smooth and engaging live stream atmosphere.
Sales Skills and Market Sensitivity
Understand consumer psychology, master promotional strategies, and adjust sales pitches based on market trends
General Requirements
Academic qualification
Secondary School Education Level
Experience
Sales or live streaming experience preferred.
Related Education & Training
Work Environment
- Live Commerce Host may work in an office, a home office, a photography studio, or even via live broadcasts on the street if needed.
Tools
- Camera
- Microphone
- Lighting Equipment
- Streaming Platform and Software
- Computer or Smartphone
- Stabilizer or Tripod
- Product Sample
- Background Cloth or Props
