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Operation Executive (Live Streaming)

Descriptions & Duties

  • The Operation Executive in live streaming is responsible for the content planning and execution of live commerce, including technical assistance, audience interaction and ensuring a smooth streaming experience, with the aim of creating effective presentations of product features and enhancing sales capabilities.

Generic Competencies

Physical Abilities

Physical abilities

  • Physical strength
  • Eye hand coordination / precision / dexterity

 

Importance:1 (Max:5) 

Skill is rarely required

 

Technology Skills

Technology skills

  • Computer literacy
  • Application of technology

 

Importance:5 (Max:5) 

Skill is required all the time

 

Cognitive Abilities

Cognitive abilities

  • Creativity
  • Visualisation
  • Logical thinking

 

Importance:4 (Max:5) 

Skill is frequently required

 

Comprehension And Expression

Comprehension and expression skills

  • Reading comprehension
  • Oral / written expression

 

Importance:4 (Max:5) 

Skill is frequently required

 

Social Skills

Social skills

  • Communication
  • Negotiation
  • Persuasion

 

Importance:4 (Max:5) 

Skill is frequently required

 

Organisation And Execution Skills

Organisation and execution skills

  • Planning
  • Organising
  • Judgement
  • Decision making

 

Importance:4 (Max:5) 

Skill is frequently required

 

Problem Solving Skills

Problem solving skills

  • Ability to solve simple and complex problems effectively and efficiently

 

Importance:4 (Max:5) 

Skill is frequently required

 

Management Skills

Management skills

  • Leadership
  • Management of finance / time / people / other resources

 

Importance:3 (Max:5) 

Skill is basically required

 

Trade Specific Competencies

Live Streaming Planning and Execution Skills

Design engaging live streaming themes and content based on target audiences and platform characteristics, and prepare the necessary equipment, venue, and personnel. Familiar with live streaming equipment and software to ensure that technical aspects such as visuals and audio are flawless.

Social Media Proficiency

Familiarity with different social media platforms to leverage them for live streaming promotion.

Product Management

Manage product listings in real-time, adjust inventory and promotions in line with events, and optimise product displays.

Live Streaming Data Analysis

The capability to analyse live streaming data to understand audience preferences and purchasing behaviors for continuous improvement of streaming strategies.

General Requirements

Academic qualification

  • Sub-degree or above

Experience

  • 1-2 years of experience in live streaming, short video media, social media, or marketing.

Career Path & Salary

Private Sector

Related Education & Training

Work Environment

  • Indoors or in a photography studio or do live broadcasts on the street if necessary.

Tools

  • camera
  • Microphone
  • Lighting Equipment
  • Streaming Software
  • Computer or Smartphone
  • Stabilizer or Tripod
  • Product Sample
  • Background Cloth or Props

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