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Social Media Manager

Descriptions & Duties

  • Social Media Managers develop and implement social media strategies, create and manage engaging content, and analyse metrics to optimise campaigns for enhanced brand presence.

Generic Competencies

Physical Abilities

Physical abilities

  • Physical strength
  • Eye hand coordination / precision / dexterity

 

Importance:1 (Max:5) 

Skill is rarely required

 

Technology Skills

Technology skills

  • Computer literacy
  • Application of technology

 

Importance:4 (Max:5) 

Skill is frequently required

 

Cognitive Abilities

Cognitive abilities

  • Creativity
  • Visualisation
  • Logical thinking

 

Importance:5 (Max:5) 

Skill is required all the time

 

Comprehension And Expression

Comprehension and expression skills

  • Reading comprehension
  • Oral / written expression

 

Importance:5 (Max:5) 

Skill is required all the time

 

Social Skills

Social skills

  • Communication
  • Negotiation
  • Persuasion

 

Importance:5 (Max:5) 

Skill is required all the time

 

Organisation And Execution Skills

Organisation and execution skills

  • Planning
  • Organising
  • Judgement
  • Decision making

 

Importance:5 (Max:5) 

Skill is required all the time

 

Problem Solving Skills

Problem solving skills

  • Ability to solve simple and complex problems effectively and efficiently

 

Importance:5 (Max:5) 

Skill is required all the time

 

Management Skills

Management skills

  • Leadership
  • Management of finance / time / people / other resources

 

Importance:5 (Max:5) 

Skill is required all the time

 

Trade Specific Competencies

Proficient skills in social media

Social Media Managers should possess trade-specific competencies including proficiency in social media platforms and tools, excellent written and verbal communication skills, and strong sensitivity to the market trend.

General Requirements

Academic qualification

  • A bachelor's degree in marketing, communication or a related field

Professional qualification

  • Some positions require a master's degree or industry certifications

Experience

  • 3 - 5 years of experience in social media management or digital marketing

Other specific requirements

  • Relevant technical knowledge on various social media platforms

Career Path & Salary

Private Sector

Monthly Salary $18,000 - $25,000

Monthly Salary $25,000 - $35,000

Monthly Salary $35,000 - $45,000

Related Education & Training

Work Environment

  • Social Media Managers work in traditional office settings, with some remote work possible. They collaborate closely with marketing and communication teams.

Tools

Social media management platforms, Analytics tools, Advertising platforms, Image and video editing tools, Monitoring tools

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