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E-commerce Managers

Descriptions & Duties

  • E-commerce Managers oversee a retail company's online sales and a team of web designers and software developers who create the online transaction system and the website, responsible for conveying a consistent brand image that attracts customers by encouraging sales on the web.

Generic Competencies

Physical Abilities

Physical abilities

  • Physical strength
  • Eye hand coordination / precision / dexterity


Importance:1 (Max:5) 

Skill is rarely required


Technology Skills

Technology skills

  • Computer literacy
  • Application of technology


Importance:5 (Max:5) 

Skill is required all the time


Cognitive Abilities

Cognitive abilities

  • Creativity
  • Visualisation
  • Logical thinking


Importance:4 (Max:5) 

Skill is frequently required


Comprehension And Expression

Comprehension and expression skills

  • Reading comprehension
  • Oral / written expression


Importance:4 (Max:5) 

Skill is frequently required


Social Skills

Social skills

  • Communication
  • Negotiation
  • Persuasion


Importance:4 (Max:5) 

Skill is frequently required


Organisation And Execution Skills

Organisation and execution skills

  • Planning
  • Organising
  • Judgement
  • Decision making


Importance:5 (Max:5) 

Skill is required all the time


Problem Solving Skills

Problem solving skills

  • Ability to solve simple and complex problems effectively and efficiently


Importance:5 (Max:5) 

Skill is required all the time


Management Skills

Management skills

  • Leadership
  • Management of finance / time / people / other resources


Importance:5 (Max:5) 

Skill is required all the time


Trade Specific Competencies

IT and Applications Skills

E-commerce Managers must have a strong grasp of modern technology and social media with an expert understanding of spreadsheets, databases, financial analysis, website design, search engine optimization, and e-marketing strategy for fulfilling the many functions of the job.

Business and Marketing skills

E-commerce Managers must be able to change strategies and rethink conventional wisdom at any time to cope with the dynamic market changes.

General Requirements

Academic qualification

  • A recognised bachelor's degree, or equivalent


  • 6 to 10 years of relevant work experience

Career Path & Salary

Private Sector

Monthly Salary $15,000-$20,000

Monthly Salary $20,000-$30,000

Monthly Salary $30,000-$40,000

Monthly Salary $40,000-$70,000

Related Education & Training

Work Environment

  • E-commerce Managers usually work in an office environment and requires extensive work using a computer. They oversee the design of a website, work closely with the web design agencies or in-house development teams to get the right interface and structure.


  • Digital camera

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