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Brand Development Managers

Descriptions & Duties

  • Brand Development Managers plan, develop, and direct promotional efforts for a particular brand. They co-ordinate activities of specialists of production, sales, advertising, market research, distribution and package development.

Generic Competencies

Physical Abilities

Physical abilities

  • Physical strength
  • Eye hand coordination / precision / dexterity


Importance:2 (Max:5) 

Skill is occasionally required


Technology Skills

Technology skills

  • Computer literacy
  • Application of technology


Importance:3 (Max:5) 

Skill is basically required


Cognitive Abilities

Cognitive abilities

  • Creativity
  • Visualisation
  • Logical thinking


Importance:4 (Max:5) 

Skill is frequently required


Comprehension And Expression

Comprehension and expression skills

  • Reading comprehension
  • Oral / written expression


Importance:4 (Max:5) 

Skill is frequently required


Social Skills

Social skills

  • Communication
  • Negotiation
  • Persuasion


Importance:4 (Max:5) 

Skill is frequently required


Organisation And Execution Skills

Organisation and execution skills

  • Planning
  • Organising
  • Judgement
  • Decision making


Importance:4 (Max:5) 

Skill is frequently required


Problem Solving Skills

Problem solving skills

  • Ability to solve simple and complex problems effectively and efficiently


Importance:4 (Max:5) 

Skill is frequently required


Management Skills

Management skills

  • Leadership
  • Management of finance / time / people / other resources


Importance:3 (Max:5) 

Skill is basically required


Trade Specific Competencies

Analytical skills

Brand Development Managers must be able to analyze market potential and explore business opportunities for the designated brand.


Brand Development Managers should be creative and provide innovative and original ideas for brand building.

General Requirements

Academic qualification

  • A recognised bachelor's degree, or equivalent


  • 3 to 6 years of relevant work experience

Career Path & Salary

Private Sector

Monthly Salary $15,000 - $20,000

Monthly Salary $30,000 - $50,000

Monthly Salary $50,000 - $80,000

Related Education & Training

Work Environment

  • Brand Development Managers usually work in-house at an organization. They typically need to pitch to clients for work and are likely to be working on developing and promoting different brands at the same time.


  • Computer

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