Analytical skills
Brand Development Managers must be able to analyze market potential and explore business opportunities for the designated brand.
Brand Development Managers
Descriptions & Duties
- Brand Development Managers plan, develop, and direct promotional efforts for a particular brand. They co-ordinate activities of specialists of production, sales, advertising, market research, distribution and package development.
Generic Competencies
Physical Abilities
Physical abilities
- Physical strength
- Eye hand coordination / precision / dexterity
Importance:2 (Max:5)
Skill is occasionally required
Technology Skills
Technology skills
- Computer literacy
- Application of technology
Importance:3 (Max:5)
Skill is basically required
Cognitive Abilities
Cognitive abilities
- Creativity
- Visualisation
- Logical thinking
Importance:4 (Max:5)
Skill is frequently required
Comprehension And Expression
Comprehension and expression skills
- Reading comprehension
- Oral / written expression
Importance:4 (Max:5)
Skill is frequently required
Social Skills
Social skills
- Communication
- Negotiation
- Persuasion
Importance:4 (Max:5)
Skill is frequently required
Organisation And Execution Skills
Organisation and execution skills
- Planning
- Organising
- Judgement
- Decision making
Importance:4 (Max:5)
Skill is frequently required
Problem Solving Skills
Problem solving skills
- Ability to solve simple and complex problems effectively and efficiently
Importance:4 (Max:5)
Skill is frequently required
Management Skills
Management skills
- Leadership
- Management of finance / time / people / other resources
Importance:3 (Max:5)
Skill is basically required
Trade Specific Competencies
Creativity
Brand Development Managers should be creative and provide innovative and original ideas for brand building.
General Requirements
Academic qualification
A recognised bachelor's degree, or equivalent
Experience
3 to 6 years of relevant work experience
Career Path & Salary
Private Sector
Monthly Salary $15,000 - $20,000
Monthly Salary $30,000 - $50,000
Monthly Salary $50,000 - $80,000
Related Education & Training
Degree or above
Work Environment
- Brand Development Managers usually work in-house at an organization. They typically need to pitch to clients for work and are likely to be working on developing and promoting different brands at the same time.
Tools
- Computer
